Free and Open to the Public Event to Launch Madden 2011 with Saints QB Drew Brees on Cover, Plus Appearances by NFL Players, Video Game Tent and Live Music.

Join EA Sports in celebrating Madden Gras - the official launch party for Madden 2011 - from 11 a.m. to 7 p.m. in advance of the highly anticipated video game featuring hometown hero Drew Brees on the cover, August 10.

The free and open to the public event will include special appearances by NFL players including Archie Manning, Terry Bradshaw and Joe
Horn, just to name a few. Attractions will include a video game tent where fans can play their favorite EA Sports games, a football toss, and a face
painting and temporary tattoo station.

Guests can enjoy food and beverages by Fulton Street vendors such as Ruth's Chris, Gordon Biersch and Grand Isle, while grooving to the sounds of Rebirth Brass Band, Buck Town All-Stars, Rockin' Dopsie Jr. and The Radiators.

The Super Bowl Champs will be on the road to prepare for their first pre-season game against the New England Patriots, August 12. However,
existing Total Reward Members and members who sign up during Madden Gras can enter a grand prize drawing to win a pair of tickets to one of the Saints home games.