Get Away in the Vieux Carre 2013 Campaign
Friday, May 24th, 2013
Overview:
Get Away in the Vieux Carre, now in its 5th year, is an awareness campaign marketed to locals during summer months. It includes a sweepstakes awarding “Get Away” packages to the French Quarter each month.
The FQBA promotes its member businesses during the season they seemingly need it most. The goal of the campaign is to attract local customers and capture their attention for future promotions by the association and its membership. The campaign continues to grow and repeat registrants look forward to this annual campaign and give-a-way.
How Businesses Participate:
- Contribute a Gift Certificate to your business that will be included in a sweepstakes package(suggested minimum value $100, the winner should be able to visit your business at no cost to them)
- Offer a “Get Away” special during the campaign
(a promotional code, a special summer item or discount, a special menu item)
- Promote the “Get Away” campaign and sweepstakes through your business’ marketing outlets (in-store, website, social media, etc)
Click Here to Participate »
Time Line:
May 31st – Gift Certificate collections for give-away packages
June 1st - Launch campaign with online, television and social media
June 1st – August 31st – FQBA Weekly Spotlight Email Blasts
June 30th, July 31st & August 31st – “Get Away” Packages Awarded
August 31st – End of Campaign




